Did you say Fleurette?
What comes to mind when you hear that name? A small wild flower? Close your eyes, you’re almost there. The year is 1967 and you’re next to a FLEURETTE caravan made in Benet, the first folding caravan produced by Jean Lucas, which opens like a corolla of flowers. The French are just starting to get excited about this mobile second home, which is perfect for family holidays. For some twenty years, the folding caravan was the key to FLEURETTE’s success.
But in the 1980s the market became difficult and the caravan became less popular. Customers arrived in Benet with their chassis asking to add a caravan living area to turn it into a motorhome. And so the first motorhome was born at Etablissements Lucas, boasting top quality and genuine cabinetmaker expertise.
In a few years, FLEURETTE successfully adapted to the motorhome market, becoming a leading specialists in the luxury low-profile segment. In 2007, the business modernized and created a new type of model with innovative bodywork – the “A-Class” motorhome.
FLORIUM was launched in 2010. This new brand of modern motorhomes, with clean-cut lines and modern décor, both in terms of their colours and materials, met a real customer demand for high-level luxury to satisfy their thirst for travel in the best possible conditions.
Found throughout Europe, FLEURETTE Constructeur is, today, the only manufacturer to offer 100% polyester vehicles and it’s able to claim the “Made in France” label for two brands, FLEURETTE & FLORIUM.